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The Mystery is in the Story, Not the Price.
We believe in sharing with you where the money goes.
We're just getting started. So, for our first six months of sales, we've created a budget for how we plan to allocate each $140 purchase. As we grow and learn what things actually cost, we'll revisit them. (It's already booked on the calendar!)
HERE'S HOW WE'VE BUDGETED THE PRICE
36%
Materials, Printing & Postage
Vintage-inspired stationery, envelopes, photographs, newspaper clippings, inserts, printing, stickers, postage and payment processing.
30%
People Behind The Teacup Letters
Researching historical mysteries, writing the stories, creating the materials, preparing weekly mailings, and handling the administrative and marketing work that keeps everything running.
15%
Taxes and Required Contributions
A portion of the story price is set aside toward taxes and other required government contributions.
9%
Keeps The Teacup Letters Running
Our website, business software, PO Box, insurance, bookkeeping, accounting, and funds set aside for legal advice and compliance.
6%
When Things Don't Go According to Plan
Lost letters, damaged mailings, replacements, and the occasional unexpected expense. Because even the best-laid plans can go a little sideways.
4%
What We're Brewing Next
Developing new mysteries, purchasing equipment, future paid advertising and retaining earnings to help Teacup Letters grow.
A Little Note About These Numbers
Our percentages are budgeting targets, and actual costs may differ. We'll review the breakdown after our first six months of sales and make adjustments where needed. (It's already marked on the calendar!)
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Applicable GST/HST is added separately at checkout and accounted for separately from the $140 story price.
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We're sharing these numbers because we believe thoughtful gifts deserve thoughtful pricing.
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And we'd rather keep the mystery in the stories.